Welcome to Steelfish London an aspirational brand for people who live life to the full.

Inspired by a love of the beach scene Steelfish gives you eyewear with an edge.Steelfish gives you quality without compromise swerving the hefty price tag.

Steelfish was born in 2015 in London. Its founder Jim Wilson was part of the 1990s club scene and a fashion retailer and wholesaler with shops in London and Tokyo and a production base in the East End. The brands he worked with included Diesel, Armand Basi, William Hunt and Box Fresh to name a few but he also had a love of retro Adidas and Puma clothing and trainers.

Steelfish has grown year on year and currently supplies 60 of the best fashion retailers in the UK and Ireland.
From 2020 Steelfish will be giving a donation from every pair sold to The Marine Biological Association to help clean up the oceans.Steelfish empowering the Fish!

We hope you like Steelfish and be sure to look out for our new products that are constantly evolving.